At White House Black Market, we respect the privacy rights and concerns of all individuals who visit our website. This Privacy Policy explains how we collect, use, share, and protect the personal information of consumers. Please take a moment to familiarize yourself with our privacy practices. Contact us if you have any questions or concerns at

Information We Collect

We collect both personal and non-personal information from you when you visit our website. Personal information includes anything that can identify you specifically, like your name, shipping address, email, phone number, or payment details. We only collect personal information if you voluntarily provide it, such as when creating an account, placing an order, submitting content, or contacting us.

Non-personal information refers to usage statistics, browsing history, device information, and demographic data that doesn’t identify you as an individual. We automatically collect certain non-personal information from site visitors to optimize our overall website experience.

Below we describe the information we collect and explain how it may be used.

Account Registration

If you create an account, we require personal information like your name, email address, and account password. This allows us to keep a record of your purchases, deliver order confirmations, provide access to account history, and offer other account-related features.

Purchases & Payments

When you purchase items from our online store, we collect personal information necessary to process that transaction, like your name, billing/shipping addresses, phone number, payment card number, security code, and expiration date. This allows us to fulfill and ship orders, process payments, and communicate about orders and available promotions.

Surveys & Contests

For some website activities like surveys and contests, we may ask for personal information like your name and email address in addition to your survey responses or contest entry details. We use this to better understand customer preferences and interests, deliver contest prizes, and potentially contact winners. We participate in select third party surveys as well which may involve sharing personal information with them directly.

Website Activity

As you navigate through and interact with our website, we automatically receive information about those interactions, which may include the pages you view, links you click, items you add to cart, and various other behavioral events and statistics. We may collect details like your IP address, browser type, device type, and the pages you visited immediately beforehand/afterwards.

Communications Preferences

If you sign up to receive newsletters, alerts, or other communications from us, we collect your email address and communication preferences. We keep a record of your requests for specific types, topics, and formats of emails so we can honor them.

Use of Information

Collecting information allows us to improve our website, enhance your browsing experience, accommodate user preferences, and operate our online business effectively.

Account Management

Any information we collect from your website account helps us recognize you as our customer; provide account-related features like order history, saved items, and faster checkout; analyze your preferences to recommend relevant products; and keep you informed with order confirmations, shipping alerts, personalized marketing, and other helpful account-based messages.

Internal Business Processes

We may use customer information to administer promotions; conduct data analysis and audits; identify usage trends; determine the effectiveness of website campaigns; and aid in website development and inventory planning. Doing so allows us to improve your user experience and our online services.

Legal Compliance

We may be required to share personal information to comply with a lawful court order, subpoena, government investigation, or other legal processes or enforcers of our Conditions of Use and other website policies. We may also share information to report any suspected unlawful activity or threats relating to our website, employees or other customers.

Direct Marketing

If you opt-in to receive our promotional emails, mailers, phone calls, text messages or faxes, we may use your personal information to deliver those requested communications as well as potential cross-channel promotions matching your interests and communication preferences. You can expect tailored special offers, service updates, order confirmations, event announcements, and customer satisfaction surveys as part of the White House Black Market experience.

Sharing of Information

We respect your privacy and do not share personal information with third parties beyond our affiliates and service partners responsible for fulfilling your order and communicating promotional offers.

Service Partners

Select companies partner with us to provide website development, hosting, order fulfillment, payment processing, marketing and promotional services, and other administrative tasks. We may share personal information with them solely for carrying out those services. We require all service partners to sign strict confidentiality/non-disclosure agreements and only provide the minimum data necessary for task completion.

Business Transfers

As our company evolves, we may sell or purchase business assets. If ownership of White House Black Market changes for this reason, we generally require any successor company to follow this Privacy Policy. Otherwise, we will require your explicit consent before sharing any personal information in these types of business transfers.

Public Forums

Any information shared publicly on community message boards, chat functions, social media pages, testimonial sections, or other interactive website features viewable by other users should be considered voluntarily provided. We cannot safeguard or represent the privacy of such public information.

Your Data Privacy Choices

We aim to give you control over how your personal information is shared outside of core internal business processes.

Email Preferences

You can expect occasional promotional and service-related communications from us. But you are free to opt out of any optional messages like email newsletters or mailers through preferences updated in your account or using the unsubscribe links in messages.

Account Deletion

You may request deletion of your website account and associated data by contacting us. We will then erase or anonymize personal information unless we need to retain data to comply with legal obligations – for example keeping transaction records or litigation-related communications.

Changing Privacy Choices

You have a right to review any personal information we collect and request changes to inaccurate data, preferences, consents, or restrictions. Please contact us to update your privacy preferences anytime.

Data Security & Protection

We utilize a range of physical, managerial, and technical safeguards to preserve the integrity and security of personal information. However, no company can fully eliminate security risks associated with storing and transmitting personal data.

We use computer safeguards like firewalls and authentication procedures requiring username/password combinations to control access and prevent unauthorized parties from accessing systems containing personal information. Only authorized employees and third-party affiliates have access to such data based on their roles and responsibilities.

However, we cannot control the entire security of business partners that provide services for us. We only share the minimum amount of personal information necessary for orders, payments, and other related services. Our partners are obligated to maintain equal or greater security measures as those described here and per our contractual arrangements.

As the internet is not in itself secure, we cannot promise absolute protection and security as threats continuously evolve. But we regularly adapt our systems as new technologies and threats emerge.

Children’s Online Privacy

Our website content targets adult users who can legally consent to sharing personal information. We do not knowingly collect or maintain personal data from children under age 18. If we happen to gather such data inadvertently and cannot obtain parental consent within a reasonable timeframe, we delete associated accounts and information as quickly as possible. Please promptly inform us of any suspected underage usage of our website or online store.

International Data Transfers

White House Black Market operates as a U.S. company headquartered in and compliant under the data protection laws of the United States. Please be aware that any information collected through or used on our website may be stored or accessed on servers located within the United States. And any transactions or processes initiated on our website are likewise subject to U.S. law.

Privacy Questions or Concerns

Please don’t hesitate to contact us if you have any questions or concerns about this Privacy Policy, your data confidentiality rights, or our privacy practices. We will respond promptly and are happy explain further or address any issues. You can reach our privacy team by email at

Changes to this Policy

As government regulations and website capabilities evolve, we may need to update this Privacy Policy accordingly. We will note the date of revisions above so that you are always aware of when this Policy was last updated. Any changes apply only to data collected after policy revisions are made. Updated policies instantly take effect for new users upon publication. For existing users, changes impacting use or sharing of information already collected give you an option to consent to our latest privacy terms.

Original Publish Date: December 18, 2023
Last Modified: December 18, 2023